Marketing Services

Turning your leads into loyal customers!

Increase Sales

Grow Your Reach

Build Community

The Value of Marketing

If a great product is sold in the woods and no one is around to buy it, will you ever make a profit?

Every successful business needs customers. But in such a competitive marketplace, chances are that new leads aren’t just going to show up at your doorstep. That’s why it’s so important to market yourself effectively, get your brand out in front of potential customers, and earn their trust.

Whether you’re looking for new leads or a way to nurture repeat clients, maintaining an effective marketing strategy should always be a top priority.

Inbound Marketing Strategy

Build a community of loyal customers by creating valuable and relevant experiences that naturally pull people towards your brand. Attract high-quality leads by servicing those already interested in your products, and gain their trust with the valuable content and information they desire.

I’ll help you achieve long-term results at a cost-effective price that makes sense for any budget.

Outbound Marketing Strategy

Traditional marketing approaches to reach the widest audiences. Start the conversation by sharing your brand’s message across a wide array of mediums, including advertising campaigns, direct mail, media buys, and more.

With my services, I will help target your marketing to reach the right leads while providing the copy to turn those efforts into sales.  

CONTENT MARKETING

Build content that engages your audience and pulls them deeper into your brand. Services include expert blogs, eBooks, video scripts, whitepapers, guides, lead magnets, and more. Establish yourself as a thought leader in your market, drive organic traffic towards your business, and earn the trust of your customers.

SOCIAL MARKETING

Marketing on social media has become as competitive an environment as any. Boost engagement and elevate your brand’s presence through targeted campaigns that resonate with your audience. From general strategy to content scheduling, caption writing, design, and more, I can help.

EMAIL MARKETING

Keep in contact with the people who have already proven themselves willing to engage with your services through email sequences, newsletters, and persuasive calls to action. An effective email marketing campaign allows you to keep the conversation going, nurture leads, and create loyal customers.

ADVERTISING COPY

An advertising campaign must be persuasive. Whether you’re reaching out to customers through a digital ad, print media, broadcast commercial, or some other form of media, I’ll provide copy that highlights your brand’s unique offer and encourages an immediate response.    

PROMOTIONAL COPY

For when you’re looking to spark renewed interest, promotional copy can help bring old leads in for new sales. Generate excitement with seasonal sales, special offers, or product launches. I’ll help you understand you audience’s desires and craft the copy that provides them a solution.

PRESS COPY

When it’s time to spread the news, I’ll help you craft clear and concise copy that communicates your brand’s value, stories, and achievements to the media. From press releases to media pitches and more, I’ll make sure you and your business are shared in the best light.

How Does It Work?

from idea to delivery

  1. Initial Consultation

    We’ll use my complimentary website audit as a jumping off point to discuss how I might best be able to service your needs. Based on your goals and budget, I’ll build out a package that makes sense for you.

  2. Research

    Before I can represent your brand and voice, I’ll need to understand everything about your business. I’ll spend time getting to know your product, your customers, and your brand identity so that I can better speak in your words.

  3. Creation

    After providing you with a delivery schedule that meets your needs, I’ll get to work on building out your copy and marketing strategy. My goal is to make it as easy and turnkey for you as possible, but you are always welcome to provide input. As always, these are your words, I’m just writing them.

  4. Revision

    The best writing comes from revision. After taking several passes of my own, I’ll send a draft over to you for feedback, and we’ll go back and forth until we land on a version you’re happy with.

  5. Results

    With a fresh page of copy in your hands, it’s time to go out there and reap the rewards. Bring new customers in, turn sales, and start building lasting relationships. When you’re ready to start doing it again, I’ll be here to help!

WANT IT ALL?

Priority Retainer Service

A proper marketing strategy is rarely one you execute once. Communicating with current and future customers is a crucial part of a business’s long-term success. If you’re looking to partner up with someone who can help you market your brand for the long haul, my services are available on retainer.  

 FAQs

  • Fair question. But here’s how I like to explain it:

    The difference between a copywriter and a writer is the same difference between a salesperson and a person. We all can write, and we all can, well, person, but there’s a certain skillset that allows one to effectively turn leads into sales.

    You may only get one shot in front of a potential customer. A professional copywriter will help you capitalize on that opportunity.

  • I get asked this more than anything else, and my answer is quite simple: I listen.

    Having a background in journalism, I love researching and telling other people’s stories. I ask the right questions, and I’m always learning. You have all the knowledge and expertise, and it’s my job to take that special spark and turn it into words.

    How I go about it differs from client to client. Some prefer to talk through ideas interview style. Others will send me their thoughts in bullet form and then I go from there. Whatever method works best for you, works best for me.

  • Because I won’t stop until you do.

    I’m very confident that my copy will succeed, but I also understand and love the revision process. If I need to do another draft to better capture your thoughts, I’ll do it. By the end of the process, I want you to feel as if these words came straight from your head.

  • I provide all of my services on a per-project basis, as opposed to an hourly rate. By request, I can share specific prices for popular services. For example, I charge $100 for webpage copy, blog posts, and newsletters.

    When agreeing to a larger package of services, you will receive a package discount of roughly 20 percent.

  • My retainer fees are normally agreed to for three-month stretches to adequately account for the length of more long-term projects and goals. During that time, think of me as your full-time copywriting and marketing partner. Not only will I produce all the copy that you need, but I’ll help you strategize long term, keep your website up to date, and make all the small tweaks and adjustments that might not otherwise be feasible on a project-by-project basis.

    Retainer Fee: $2,000 / month

  • At the beginning of every project, I will provide a mutually agreed-upon delivery schedule for services. Barring changes to the project, I will meet these delivery dates.

    Additional services and singular deliverables will be scheduled at least a week out depending on the scope of the work, although rush work can be arranged.

    I will make every effort to return the work in a time that is convenient to the client.

  • Of course.

    My baseline turnaround is a week for most work, but if you need something quicker, something can almost always be arranged. For those using my Priority Retainer Services, I will make sure to get your work done as quickly as possible with no additional fee.

    In other scenarios, I charge $10 for every 100 words of copy as a rush charge.

  • Yes!

    My standard prices include only copy and design suggestions, but if you’d like the whole project handled for you, I’m happy to help. When it comes to design (page layouts, logos, marketing materials, etc.), I partner with the exceptionally talented Audrey Gibson of Erra Creative (a.k.a. my lovely wife). Together, we are happy to offer full-scale design and copy, including brand direction and creation.

  • The website audit is my way of getting to know you and your business.

    I look to make sure that your site is clearly defining your offer and that its design directs customers towards taking the next progressive action. I’ll check whether you’re fulfilling basic SEO best practices and compare your search engine rankings to those of your nearest competitors.

    The goal of the audit is to better understand how I might be able to best assist your business through my services, giving us a solid jumping off point during your free consultation.